In today’s competitive job market, submitting your resume online has become the go-to. However, with the rise of Applicant Tracking Systems (ATSs), getting your resume noticed by human eyes has become increasingly challenging. An ATS is software used by employers to manage and automate the hiring process, including scanning resumes to filter out candidates who don’t meet specific criteria. With this in mind, understanding how to optimize your resume for an ATS is crucial for landing your dream job. Here’s how you can master the art of getting recognized by an ATS:

• Customize Your Resume: Tailor your resume for each job application by using keywords and phrases from the job description. ATSs are programmed to search for specific keywords related to the job requirements. Study the job posting carefully and incorporate relevant terms into your resume to increase your chances of getting noticed.  Seems like a lot of work, but there are some great AI tools out there (like a ChatGPT or similar) to help you out.  
• Use Standard Formatting: While fancy fonts and creative layouts might look visually appealing (and can catch a human’s eye), they can confuse an ATS and cause it to misinterpret your resume. Stick to standard fonts like Arial or Times New Roman and use simple, clean formatting. Avoid using tables, images, or graphics that may not be compatible with the ATS.
• Include Relevant Keywords: Identify keywords related to your industry, skills, and qualifications and strategically place them throughout your resume (again, try to align them to terms in the job description). These keywords can include job titles, technical skills, certifications, and industry-specific terms. However, avoid Keyword Stuffing, as it can make your resume appear fluffed and reduce readability.
• Optimize Your Job Titles and Headings: Use job titles and section headings that closely match the terminology used in the job posting. For example, if the job description mentions “Marketing Specialist,” use that exact title rather than a variation like “Marketing Coordinator” where truthful.  Consistency in terminology increases the likelihood of your resume being flagged as a match by the ATS.
• Quantify Your Achievements: DON’T list your job responsibilities, quantify your achievements with specific numbers, percentages, or metrics. For instance, instead of saying “Managed social media accounts,” you could say “Increased Instagram engagement by 30% through strategic content planning and audience targeting.” Quantifiable achievements provide concrete evidence of your skills and accomplishments, making your resume more attractive to both ATSs and hiring managers.
• Proofread and Spell Check: Maybe I’m crazy for typing this, but spelling and grammatical errors can hurt your chances of getting past the ATS and impressing hiring managers. Before submitting your resume, carefully proofread it and use a reliable spell-check tool to catch any mistakes. Even minor errors can signal a lack of attention to detail, so take the time to ensure your resume is error-free.
• Submit in the Right Format: Pay attention to the preferred file format specified in the job application instructions. While most ATSs can parse Word documents (.doc or .docx), some may prefer PDFs (my preference as not all companies have MS Office licenses) or plain text files. Follow the employer’s guidelines to ensure your resume is compatible with their ATS and displays correctly.
• Network and Get Referrals: Networking and obtaining referrals from current employees can bypass the ATS altogether. Most companies prioritize referrals and are more-likely to consider candidates who come recommended by someone within the organization. Attend networking events, connect with professionals in your industry, and leverage your existing contacts to increase your chances of getting noticed.
• Monitor Your Online Presence: Some ATSs may also search for candidates’ online profiles, such as LinkedIn. Make sure your online presence is professional and up-to-date, with a complete profile that highlights your skills, experience, and achievements. Engage with industry-related content and join relevant groups to expand your network and visibility.
• Follow Up: After submitting your application, follow up with the hiring manager or recruiter to express your continued interest in the position. A well-timed follow-up email or phone call can demonstrate your enthusiasm and initiative, potentially prompting them to take a closer look at your resume.

To wrap things up, mastering the art of getting recognized by an ATS requires strategic planning and attention to detail. By tailoring your resume, using relevant keywords, optimizing formatting, quantifying achievements, and leveraging networking opportunities, you can increase your chances of standing out in a sea of applicants and securing your desired job interview. Keep these tips in mind to navigate the ATS maze successfully and land your next career opportunity!

My .02