The following is an excerpt from "Gonzo Sourcing and the Evolution of Online Social Networks" By Shally Steckerl. Read the entire article here. Shally is a guru when it comes to candidate sourcing and recruiting, and his whole article speaks to this more in depth, but the section I'm clipping is specifically applicable as well to the job-seeker.
Career
Branding yourself better
In an earlier post, I gave a quick overview of building an Employment Plan, of which this segment backs up, and talks about, but I want you to think about branding yourself, and to keep this a part of your daily life, whether you are in the job-search, or not. Here are four steps I want you to follow – make the changes as you can, and only take on what feels right, and you have time for: